Privacy Policy

This Privacy Policy explains how Liv Exchange collects, uses, stores, and protects personal data in connection with the use of the Platform.

Liv Exchange is committed to complying with applicable data protection laws, including the UK GDPR and EU GDPR where applicable.

Liv Exchange acts as the data controller for personal data processed via the Platform.

The company is currently in the process of registration in the United Kingdom.

We collect only the data strictly necessary to operate the Platform:

• First name
• Last name
• Email address

We do not intentionally collect sensitive personal data.

Personal data is processed to:

• Create and manage user accounts;
• Enable access to marketplace features;
• Communicate essential platform information;
• Maintain security, prevent fraud, and enforce Terms.

We process personal data based on:

• Consent, provided at registration;
• Contractual necessity, to provide Platform services;
• Legitimate interests, including security and operational integrity.

Liv Exchange:

• Does not sell personal data;
• Does not share data for marketing purposes;
• May disclose data only when legally required;
• May disclose data to protect rights, safety, or compliance;
• May share data with trusted service providers acting under confidentiality obligations.

We use analytics services to understand how visitors interact with our Platform and to improve user experience.

• Google Analytics 4 (GA4) — We use GA4, a web analytics service provided by Google LLC, to collect anonymized data about website traffic, user behavior, and traffic sources. GA4 uses cookies and similar technologies to gather information such as pages visited, time spent on site, device type, and approximate geographic location.
• Vercel Analytics — We use Vercel Analytics, a privacy-friendly analytics service that collects anonymized performance and usage data without using cookies.

The data collected by these services helps us understand user behavior, improve our Platform, and make informed decisions about features and content.

Google Analytics data is processed in accordance with Google's Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

You may also control cookies through your browser settings. Please note that disabling cookies may affect certain features of the Platform.

As a global platform, personal data may be processed outside the UK or EEA.

Where applicable, Liv Exchange implements appropriate safeguards, including contractual protections, to ensure lawful international data transfers.

Personal data is retained only for as long as necessary to fulfill its purpose or legal obligations.

We implement technical and organizational measures to protect data against unauthorized access, loss, or misuse.

Users may:

• Request access to personal data;
• Request correction or deletion;
• Withdraw consent;
• Object to processing where applicable.

Requests can be sent to:

Updates will be published on the Platform. Continued use indicates acceptance of changes.

For any privacy-related inquiries, please contact us at: